To our valued customers, Three months ago, we wrote to you about the flash memory shortage driven by AI datacenter demand. Since then, the situation has intensified rather than stabilized, and we want to give you a clear update on what we're seeing in the market....
For more than two decades, Lukas Colombo has built a reputation as a filmmaker who blends technical mastery with emotional storytelling. Raised between Santiago, Chile and the United States, he went from shooting on Super 16mm as a teenager to directing award-winning...
To our valued customers, As 2025 comes to an end, we want to wish you and your loved ones a happy holiday season and a joyful, prosperous new year. Our sincere thanks to all our customers and partners for your continued support. We also want to address the current...
Every photographer hits a wall at some point. You pick up your camera, stare at the world around you, and nothing sparks. Even the scenes that used to excite you feel dull. You might scroll through social media, hoping something will click, but instead you feel even...
Street photography is more than quick snapshots of everyday life. It’s a form of visual storytelling. It’s about noticing the moments most people walk right past and turning them into narratives that feel honest, human, and relatable. When you freeze a candid...
On any assignment or production, handing off media quickly and safely is just as important as capturing it. Whether you are working alone or as part of a larger team, there is always a moment where footage needs to move: from camera to editor, from set to post, or...
Fast memory cards and SSDs make modern photography and video work possible. They move large amounts of data every second, often for long stretches of time. During these moments, your memory cards and SSDs can feel warm to the touch. Sometimes very warm. And that...
Every time your camera saves a photo, writes a video clip, or updates a file, it performs a write cycle. These invisible, behind-the-scenes actions happen millions of times over a card’s life. And while modern memory cards are engineered to handle heavy workloads,...
Festivals, parades, and public celebrations are among the most exciting, and challenging, subjects a photographer can tackle. The energy is electric, the colors are bold, and every moment is fleeting. Whether it’s a small-town parade, a cultural festival, or a...