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Does Data Transfer Speed Matter?
Wes Brewer
Defining Read and Write Speeds for Photography and Motion Capture
The Value of Speed in Today’s Photo and Cinema/Video Applications
From the earliest days of marketing memory cards for use in digital cameras, manufacturers have used performance (transfer speed) as a measure of product “value positioning.” One underlying reason for this is that some applications can truly benefit from a faster transfer speed, and so the measure of performance has had real value to certain buyers. A second reason is that the underlying cost of producing a faster card is generally higher, and therefore creates a need to charge...
CFexpress White Paper
Wes Brewer
CFx – next generation memory cards for digital imaging
The evolution of memory cards for professional grade applications, such as high-end DSLRs and Mirrorless still cameras as well as for professional grade camcorders, has been playing out since the mid-90s when CompactFlash was first introduced. For many years, CompacFlash was the defacto standard of the imaging industry and was widely adopted by most companies desiring the highest capacity and performance available. It’s interface was based on an older PATA (Parallel Advanced Technology Attachment) interface derived from hard disk drives (HDDs). CompactFlash (CF) was eventually replaced by other form...
World Rally Championship Relies on ProGrade Digital Memory Cards and Workflow Products
Wes Brewer
Capturing high definition video and more - at 120mph!
For most people, a flash memory card is a small piece of plastic that is placed into a digital camera in order to capture still images and video. For the World Rally Championship (WRC), memory cards provide a reliable way to capture high-definition video and diagnostic data from within the rally cars while traveling over some of the roughest terrain in the world - frequently moving at speeds of up to 120mph.
For nearly five years, WRC has been using flash memory cards in a variety of ways to...
ProGrade Digital Launches Next Gen Workflow Solutions
Mark E. Lewis
ProGrade Digital hits the market with the most popular memory cards and workflow solutions for professionals.
“…The ProGrade Digital cards were the fastest I have ever used!” Colin McMaster, McKlein Photography
CFast 2.0 Cards
Available in capacities ranging from 128GB – 512GB, these cards offer incredible speeds of up to 550MB/sec is blazingly fast. How fast? Just ask Colin McMaster, Partner at McKlein Photography, specialists in Race and Rally photography—one of the first to test out the new card prior to its release. McMaster paired the 128GB and 256GB cards with the Canon EOS 1DX Mark II...