Read more about ProGrade Digital technology, plus the products and people who are helping expand the creative visions of cinema and photography professionals around the world.
Nature puts on a stunning show during winter. The glimmering blanket of snow wipes all the bright colors and creates a flawless minimalist backdrop that can make anything pop. Frost and ice introduce stillness and create serene moments of peace, almost as if cold...
Whenever you grab your camera and hit the shutter button, all the whirlpool of emotions, feelings, and sensations around you get turned into ones and zeros in a blink of an eye. No matter what digital camera you use, these ones and zeros will usually be stored on some...
Despite all the different codecs and picture quality settings, calculating video file sizes is a quick and easy process. It literally takes less than ten seconds, and all the initial data you need is bitrate and duration. That's it. Feel free to skip straight to the...
Lighting is essential in photography. In fact, the very word photography itself means "drawing with light." Photo, in Greek, means light, and graph, to draw. This couldn't be more accurate. After all, it's the light that your camera captures to create an image. So, no...
If you are a professional photographer or cinematographer, picking the right memory card is a relatively simple task. You own a flagship camera made by one of the prominent camera manufacturers. You invested significantly into top-quality lenses, tripods, flashes,...
Whether you've just unboxed your first camera and would like to get started by learning the basics, or you've been shooting for some time and would like to level up your current skills, these seven pro tips will serve as a solid starting point and get you moving in...
Macro photography, also known as photomacrography or macrography, is often perceived as one of the most challenging fields of photography. Many say it's right up there with adventure and wildlife photography. That, however, is not necessarily true. Though technically...
There are not many things more gut-wrenching than losing data. Ending up empty-handed after a long day in the field or studio is the biggest nightmare of every photo- and videographer. After all, that's why we follow such rigorous data loss prevention protocols...
There is only one thing better than seeing your family member's face light up when they open your gift. It's capturing that face and emotion. The holiday season is filled with giving, appreciation, and people you love. It is filled with delicious food, adorable...