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Recently, the SD™ Association (governing body for SD card development and standardization) announced finalization of revision 7.0 for the card SD specification. This revision now includes a section 8.0, which adds an NVMe® compliant, PCIe® interface option. Like the announcement of CFexpress™ 1.0 made by the CompactFlash® Association in August of 2016, the PCIe interface with NVMe provides a scalable path for improved performance in flash-based storage devices, and conforms to industry standards in use for devices such as SSDs.read more
WRC pushes the extremes of man and machine to the limit. Whatever the conditions—glorious or treacherous—the show must go on. I photograph this sport in the blistering sun, dust clouds, thunderstorms, gale force winds, fog, plus snow and ice. My job is to get the shots, then deliver as quickly as I can.read more
Secure Digital (SD) Card Breakdown
If you have an SD card that’s an SDXC UHS-II, U3, Class 10, V90, what do you really have? Let’s break down the ratings and descriptions.
The need to format a memory card within a camera is advice that’s often passed around in the worlds of photography and video. But when asked, very few can explain why it is important. So, this need is just a myth, right? Well no, not exactly. It’s real, but it’s one of those things that’s never really a problem until it becomes a problem.read more
Best Practices For Digital Memory Cards, Part 1
You are on a shoot and realize your memory cards are getting close to full. The event has a few more hours to go. You did not bring backup cards. What can you do—start freeing up space by deleting files in-camera? It turns out this practice could be very bad for the memory card’s health…
“Speed, durability, reliability”
Jona Siebel, World Rally Championship 2018
ProGrade Digital products are essential to the global broadcast efforts of the FIA World Rally Championship…
“Make it a goal to come away with one super great image”
Most likely every professional photographer receives lots of advice early in his or her career; I know I did. The one piece of advice I constantly applied, and still apply some 35 years later, is to approach a motorsport or sporting event shoot with the goal of coming away with one, and only one, super great image…
CFx – next generation memory cards for digital imaging
The evolution of memory cards for professional grade applications, such as high-end DSLRs and Mirrorless still cameras as well as for professional grade camcorders, has been playing out since the mid-90s when CompactFlash was first introduced…
Capturing high definition video and more – at 120mph!
For most people, a flash memory card is a small piece of plastic that is placed into a digital camera in order to capture still images and video. For the World Rally Championship (WRC), memory cards provide a reliable way to capture high-definition video and diagnostic data from within the rally cars while traveling over some of the roughest terrain in the world – frequently moving at speeds of up to 120mph…
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