To our valued customers,
Three months ago, we wrote to you about the flash memory shortage driven by AI datacenter demand. Since then, the situation has intensified rather than stabilized, and we want to give you a clear update on what we’re seeing in the market.
Prices continue to rise, and we don’t expect memory prices to go down in 2026. While some industry analysts project this could extend into 2027, we’re focused on what we can see clearly: the pricing pressure and allocation constraints will persist through the remainder of this year.
We did not make any price increases in April. However, our costs are increasing significantly, and we will have to increase prices in May. We’re sharing this now not to drive urgency, but to give you the information you need to plan your own equipment decisions. Whatever timing works for your business, we wanted you to hear it directly from us.
These cost increases are industry-wide, not specific to ProGrade Digital. We’re grateful to our retail partners—including our own site, Amazon globally, and our authorized resellers around the world—who are working with us to navigate these challenges and keep product available to you wherever you prefer to shop.
Our approach hasn’t changed: we build the same quality into every product, and we communicate openly about market conditions rather than leaving you to guess what’s happening. That’s been our commitment from day one.
Our goal is to keep you shooting and delivering for your clients. We recognize these increases create real budget pressures, especially for independent creators and small production companies. We’re navigating the same constraints on our side, and we’re committed to being as predictable as we can be in an unpredictable market.
If you have questions or concerns, we want to hear from you. Our support team is in San Jose, CA, and we are available at support@progradedigital.com or by phone at +1.408.708.9290.
Thanks for your support.
Mark Lewis
Chief Marketing Officer & Co-Founder
