by Mark Lewis | Jan 11, 2022 | Article, Education
Whenever you grab your camera and hit the shutter button, all the whirlpool of emotions, feelings, and sensations around you get turned into ones and zeros in a blink of an eye. No matter what digital camera you use, these ones and zeros will usually be stored on some...
by Mark Lewis | Jan 4, 2022 | Article, Education
Despite all the different codecs and picture quality settings, calculating video file sizes is a quick and easy process. It literally takes less than ten seconds, and all the initial data you need is bitrate and duration. That’s it. Feel free to skip straight to...
by Mark Lewis | Dec 21, 2021 | Article, Inspiration, Workflow
If you are a professional photographer or cinematographer, picking the right memory card is a relatively simple task. You own a flagship camera made by one of the prominent camera manufacturers. You invested significantly into top-quality lenses, tripods, flashes,...
by Mark Lewis | Dec 7, 2021 | Article, Inspiration, Workflow
Macro photography, also known as photomacrography or macrography, is often perceived as one of the most challenging fields of photography. Many say it’s right up there with adventure and wildlife photography. That, however, is not necessarily true. Though...
by Mark Lewis | Nov 23, 2021 | Article, Inspiration, Workflow
There are not many things more gut-wrenching than losing data. Ending up empty-handed after a long day in the field or studio is the biggest nightmare of every photographer and videographer. After all, that’s why we follow such rigorous data loss prevention protocols...
