Prograde Digital Ambassador Jeff Cable

Recognized by the imagery he has produced over the years for the U.S. Olympic Committee, Jeff Cable has covered the games of Beijing, Vancouver, London, Sochi, Rio de Janeiro, and PyeongChang. “Shooting the Olympics is an awesome experience. I am photographing some of the best athletes in the world, in really unique environments.”

Cable’s work as a photographer began in 2004, but it was not until 2016 that he made the decision to pursue the profession full time. “When I started my business, almost 100 percent of the income came from photographing personal events in the San Francisco Bay Area–mostly bar and bat mitzvahs. The studio’s scope has broadened over the years. We now also produce senior portraits, family portraits, corporate events, and headshots.” When not photographing events and individuals, Cable leads education workshops in locations around the globe–Africa, Australia, China, Europe and the Americas. He also blogs frequently, adding educational and inspirational posts to his eponymous site. Before full-time work as a lens artist, Cable held marketing roles at companies Symantec, Magellan and Micron.

“Most publication and website staffers, plus teachers, will tell new photographers to specialize in just one subject. For me, the passion for photography should not be limited to one genre. If someone has good control of the camera why can’t he or she do more than one thing? I get just as much excitement capturing a great portrait at home, as I do photograph animals in Africa, taking in a night shot in South America and framing an athlete winning gold at the Olympics.”