About ProGrade Digital
ProGrade Digital was founded on a mission to provide the highest quality, professional grade memory cards and workflow solutions available.
Whether you shoot with a DSLR, camcorder or digital cinema camera, we have the memory cards that match your requirements for performance, quality and reliability.
What’s the difference?
Professional photographers tend to be meticulous about their cameras and equipment since their livelihoods, client trust and reputations are riding on how well their gear performs. ProGrade Digital understands these stringent requirements, and offers memory cards and workflow readers with the performance, quality and reliability that professionals demand.
ProGrade Digital leverages years of experience working closely with professional DSLR and video camera manufacturers to ensure that all cards meet rigorous compatibility and qualification tests. In compatibility testing labs we verify that cards operate within thousands of different camera models. We ensure that cards meet quality compliance to the manufacturers’ requirements, and cards are verified to operate with specific camera models.
ProGrade Digital goes to great lengths to ensure all cards are individually tested down to each memory chip. This is a far more time-consuming and rigorous process than sample testing done by other card manufacturers. By the time our cards hit the market, they have gone through hours of testing. You can have the highest level of assurance that your card will perform flawlessly.
The SD Association (SDA) was founded by Panasonic, SanDisk Corporation and Toshiba Corporation in January 2000 as a new industry-wide organization to develop and promote memory card storage standards. Today, the SD Association has approximately 900 members involved in the design and development of SD standards.
SD standards are used by hundreds of brands across dozens of product categories, such as digital cameras, televisions, personal navigation devices, mobile phones, smart phones, automobiles, computers of all types and video cameras, to name just a few. There are thousands of device models using SD standards today.
The very small memory cards, developed to SD standards, have become the most popular portable storage cards in the world.
More info at https://www.sdcard.org/
The CompactFlash® Association was established in 1995 by a group of international companies and is now focused on the common goal of creating industry standards for flash-based memory cards targeting the professional imaging, video and industrial markets. The CompactFlash Association focuses on the development of the specifications, compliance testing processes and tools, as well as conduct marketing activities to promote CFA products, technology and associated applications. Today, the CompactFlash Association has approximately 80 members involved in the design, development, manufacture or sale of products using CFA specifications and technologies.
The CompactFlash Association objectives include:
- Development of current and future specifications
- Management and development of compliance specifications and tools
- Promotion of technology and usage models
- Ensure compatibility for users of all CFA product types
More info at https://www.compactflash.org/
Meet Our Team
Founder and CEOWes is the founder and Chief Executive Officer at ProGrade Digital. He brings more than 30 years of executive management, corporate strategy, product development, and go-to-market experience to this role. As CEO, he leads the company to fulfill its goal of being the preferred brand of memory cards and workflow accessories for professional photographers, videographers, and cinematographers.
Prior to founding ProGrade Digital, Wes had P&L responsibility of Lexar as its Vice President and General Manager. He was directly responsible for Product Marketing, Product Management, Product Engineering, Quality, Manufacturing, Supply Chain, and Demand Planning for all Lexar branded memory products.
He also held leadership positions at SanDisk, where he was the Vice President of the Cards and Accessories Division and played a key role in building SanDisk into a multi-billion-dollar retail business. He has also held executive-level roles at other consumer- and enterprise-focused technology companies including Magellan Navigation and Seagate Technology.
Wes holds a BS in Economics from the University of San Francisco, and an MBA from Pepperdine University.
Co-Founder and VP of MarketingMark is the Vice President of Marketing at ProGrade Digital. With more than 20 years of leadership experience at high-growth technology companies, he is responsible for building global brand awareness, driving go-to-market strategies, and demand generation for ProGrade Digital’s professional products.
Mark was most recently the Senior Director of Marketing at Lexar, a global brand known for its memory cards, USB flash drives, readers and storage drives for retail and OEM customers. He led brand messaging, outreach and marketing initiatives, content marketing, and partner engagement programs that built awareness and demand for Lexar products on a global scale. He expanded Lexar’s Influencer Marketing program to include Ambassadors, Communities, and Lexar’s Elite Photographers programs.
Mark held other marketing leadership positions. He was the Global Director of Marketing at SanDisk, the leading retail brand for memory cards and storage devices, where he built a global marketing team to manage the retail business as the company strategically expanded into the consumer market. He has also held senior marketing leadership roles at Fujitsu, Logitech, HP, and other companies.
Mark received a BA in Business, Communications, and Economics from the University of Pittsburgh.
Co-Founder and VP of OperationsEd is responsible for manufacturing and product fulfillment in his role as Vice President of Operations. With more than 20 years of leadership experience, he balances business goals with key customer commitments, strategic initiatives, and supply chain capabilities.
Prior to ProGrade Digital, Ed served as Senior Director Worldwide Planning at Lexar Media, where he was responsible for managing procurement, supply chain planning, and execution.
He previously worked at SanDisk as the Director of Planning, where he was responsible for Supply Chain Planning, which included demand planning and supply response to forecast to support the organization’s retail and OEM business units. He also led teams in China and the US.
Ed earned a BS in Aeronautical Engineering at Cal Poly, San Luis Obispo, and an MBA from Santa Clara University.
Vice President of Engineering
Farshid Tabrizi serves as Vice President of Engineering at ProGrade Digital. His organizational and technical product planning efforts are strengthening ProGrade Digital leadership within the professional digital photography and cinematography markets.
Having worked within the high tech industry for more than 30 years, his strengths include building and leading engineering, marketing, business development and manufacturing-engineering teams. Prior to joining ProGrade Digital, Farshid served as VP of Business Development at Avalanche Technology with responsibility for that company’s intellectual property licensing and OEM relationships. At HGST he was VP of Business Development, where he focused on building partnerships around emerging NVM technologies. Farshid held the equivalent job title at Skyera, an all flash array company (acquired by HGST in 2014). Prior, and over the span of eight years, Farshid served in senior level engineering and general management roles within Lexar Media and Micron.
Farshid received a Master of Science degree in Electrical Engineering from University of California at Davis.
Vice President of Manufacturing Engineering and Quality
Charles Whyte is responsible for engineering manufacturing and quality management with ProGrade Digital, a role that oversees new product development and production implementation.
In 1992 he started his career in the memory card and solid state drive industry. Over the ensuing 25 years, Charles directed numerous technical teams involved in the development and delivery of OEM, industrial and consumer product lines, including CompactFlash™, Secure Digital™ (SD), microSD™ and solid state drives. Charles spent 17 years at SanDisk building and leading technical teams in the United States and Asia. He held senior director-level roles at Western Digital and HGST, where he oversaw SSD development and product qualification.
Charles holds a Bachelors degree in Physics from the University of Strathclyde (Glasgow), a Masters degree in Microelectronic Design from the University of Edinburgh and an MBA from Santa Clara University.
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